Project overview
What the product needed
This project combined a brand-heavy marketing experience with commerce needs. The implementation required custom PHP work rather than relying entirely on off-the-shelf WordPress behavior.
Custom WordPress commerce experience
A.M Skincare
Developed a bespoke WordPress and PHP implementation with custom theme and plugin work for a skincare brand.
Outcomes
Why this work matters
- Delivered a custom storefront and brand experience tailored to the client.
- Implemented theme and plugin work to support features beyond a default setup.
- Improved mobile responsiveness and overall usability for a consumer audience.
Responsibilities
What I handled
- Worked on both frontend presentation and backend customization inside WordPress.
- Used custom development rather than shallow theme configuration to meet business needs.
- Balanced brand design requirements with practical performance considerations.